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| Training focuses on pinpointing your message and deciding how best to get this across. The course is based on real experience learned in the “school of hard knocks” on national newspapers. | |
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Lucy Shersby has 17 years' experience as a national newspaper sub-editor, working for The Mail on Sunday, The Sun, the Daily Mail, News of the World, London Lite and Today. Her skills are in editing text in a concise way and writing punchy headlines. |
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She launched her plain English courses after being sought out by businesses for her expertise. She knows how to get your message across – with no waffle. |
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| Lucy has also been a Conservative Parliamentary candidate and understands the importance of clear communication in the political world. She has been a panellist on BBC Radio 5 Live. |
Clients say: "External communications are a crucial aspect of our work, but too often our messages were unclear from our written material. Lucy challenged us and shared with us the tricks of the trade to produce written work which is clear. The course was enjoyable and did the job - my colleagues now use fewer words, shorter sentences and sharper language." "Lucy helped with training candidates in our target seats, a highly
professional and demanding audience. She was able to demonstrate the importance of using clear and simple language. Lucy also showed, through practical examples, how easy it is to be misunderstood by using the wrong words and expressions. I would highly recommend Lucy for any course in helping improve communications." |
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